“Engineering Office Website Guide in Jordan: What to Include for Trust and Project Leads” is a practical checklist for architecture and engineering offices that want a website that builds credibility, presents projects clearly, and helps serious clients take the next step—without relying on vague marketing.
1) Define the Website’s Primary Goal
Most engineering offices need one main outcome:
-
Request a consultation / site visit
-
Request a quote
-
Showcase portfolio to win projects and tenders
-
Generate qualified inquiries from Google
Choosing one primary goal makes the site structure simpler and the conversion rate higher.
2) Essential Pages Every Engineering Office Website Should Have
Homepage
-
Clear positioning: what you do + where you operate
-
A single main CTA (Request a Consultation / Request a Quote)
-
Short highlights: services, selected projects, credentials
Services
Create separate pages (or clear sections) for core services such as:
-
Architectural design
-
Structural engineering
-
Site supervision
-
Interior/fit-out (if applicable)
-
Urban planning / permits (if offered)
Each service page should include:
-
what the service covers
-
who it’s for
-
typical deliverables (high-level)
-
a short FAQ
Projects / Portfolio (your strongest trust builder)
Organize projects by:
-
type (residential, commercial, industrial, public sector)
-
discipline (architecture, structural, supervision)
-
location (Amman, Irbid, etc.)
Each project page should include:
-
project summary (scope + timeline)
-
what you delivered (drawings, supervision, design scope)
-
high-quality visuals (compressed for speed)
-
optional: downloadable profile/portfolio PDF
About
Clients want to know the people behind the work:
-
team overview and roles
-
certifications (where applicable)
-
approach to quality and project delivery
-
brief story and experience
Contact
-
phone/email/WhatsApp (optional)
-
office location + Google Maps
To help clients find you faster and verify your office details, make sure your Google Business Profile is optimized and your address matches your website. -
working hours
-
simple inquiry form
FAQ
Answer what clients ask most:
-
how you start projects
-
what documents you need
-
typical timelines (general ranges)
-
how supervision works
-
revisions and handover process
3) Features That Increase Project Inquiries
-
Fast mobile experience (many clients browse on phones). Prioritize speed and usability—Mobile-Friendly Website Design can be the difference between a project inquiry and a bounce.
-
Clear CTAs on services and project pages
-
Portfolio filters (by project type)
-
Simple inquiry form (avoid long forms)
-
Downloadable company profile (PDF) for serious leads
-
Real photos and clear project descriptions (not stock-heavy)
4) SEO Basics for Engineering Offices in Jordan
To appear for searches like:
-
“engineering office in Jordan”
-
“architect in Amman”
-
“structural design Jordan”
Focus on:
-
one page per main service
-
clear headings (H1/H2) and unique content
-
internal links (Services ↔ Projects ↔ Contact)
-
optimized images (compression + descriptive filenames)
-
consistent business info + Maps embed
Avoid copying the same text across services/projects—uniqueness helps ranking.
5) Trust Signals That Matter in Engineering
-
real project case pages (not just a gallery)
-
clear deliverables and scope
-
team credentials and roles
-
testimonials (optional)
-
clear process (how you work, step-by-step)
6) Common Mistakes to Avoid
-
a portfolio that is just images with no context
-
slow site due to uncompressed renders/photos
-
no clear CTA
-
generic service text that doesn’t explain scope
-
missing local signals (address, map, service area)
Quick Checklist (Before Publishing)
✅ Portfolio is structured (not random images)
✅ Each service has a clear page/section
✅ Mobile speed is fast
✅ CTA appears on key pages
✅ Maps + contact info are obvious
✅ Forms submissions are tracked
Related reading : → Small Business Web Design Services | Geel Tech’s Methodology for Managing Large-Scale Tech Projects | Website Design & Development.
.webp)